You may know Coach Donnie Campbell as the inspiration behind Jason Sudeikis‘ beloved character Ted Lasso. But beyond the laughs and heartwarming anecdotes lies a trove of invaluable leadership lessons gleaned from decades of mentoring championship-winning teams.

Coach Donnie Campbell is a math teacher and a high school basketball coach from Kansas who was plucked out of obscurity when Jason Sudeikis, the American actor and star of the 5-time Emmy Award winning show, revealed that he was the impetus for the beloved lead character (he was Jason’s basketball coach back in the late 90s at Shawnee Mission West). Donnie never would’ve imagined that all the pearls of wisdom he was dropping on Jason and the team would not only appear years later but make an indelible impression on millions around the world.

Today, Donnie has been busy making appearances on local and national television including Good Morning America and The Today Show. In addition to teaching, he is now speaking to organizations and companies about leadership and, specifically, how important it is to instill strong values in the people you work with. He credits his leadership skills to his always positive attitude and to his mentors that prepared him for success both in the classroom and as a coach.

His signature keynote, What’s Your MVP, is a colorful engagement in which he shares specific techniques he’s used to build confidence and character, define missions and motivate players on and off the court. Using his experience as a coach and math teacher for nearly 40 years, Donnie seamlessly blends personal stories with actionable takeaways applicable across industries. You’ll step away entertained, moved and equipped with fresh perspective on empowering leadership and how to discover and utilize your MVP (Missions, Values, Principles).